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Image via CrunchBase
When it comes to companies concerned with managing their brand image online, Wikipedia founder Jimmy Wales has some advice: "Make stuff that doesn't suck."
Some sound advice especially focusing more on delivering than trying to manage the brand
Image by mosmi via Flickr
Nike has turned the city of London into a game board for a two-week competition called the GRID which the shoe manufacturer hopes will ultimately encourage young people who already jog for exercise to start identifying themselves as "runners."
Interesting approach to promote a brand by inventing a game.
